Open to board & advisory engagements
عربيFifteen years building technology companies in Saudi Arabia.
I'm Loai Labani, Founder & CEO of Innosoft, board member and investor, working from the Eastern Province.
Find out more
Overview
Founder & CEO, taking companies from first idea to lasting scale.
If you're exploring a board seat, an advisory mandate or a partnership, I'd welcome the conversation.
Al Khobar, Saudi Arabia



TEDx
Approach
I build companies that are meant to last. Fifteen years of operating Innosoft (through market cycles, restructures and rebrands) taught me that durable businesses are built on disciplined delivery, not momentum.
Today I split my time between running Innosoft, serving on national ICT committees and backing founders in the Eastern Province. I bring an operator's judgement to boards that want more than oversight.
Track record
From a university startup to national committees: the companies, mandates and board seats that shaped fifteen years of operating.
Innosoft
Founder & CEO · 2011 – present
Founded in April 2011 at KFUPM, while still a software engineering undergraduate, and the first technology company backed by Saudi Aramco's Wa'ed. It has grown from 20 people in 2015 to around 130 today, building Stride and Watad in house and delivering for ministries, public authorities and private clients.
Visit site — Innosoft42 Group
Chairman & CEO · 2021 – present
A group spanning software, medical distribution and applied research and development across the Kingdom. Its medical distribution arm serves more than 50 hospitals and clinics, and holds the executive agency for an international dental product sold in 93 countries.
WorldSkills
Competitor, then judge · 2007 – 2019
Competed for Saudi Arabia in 2007 and came away with two medals, including the Medallion of Excellence. Returned as an official software judge at four world championships, in Calgary, London, São Paulo and Abu Dhabi, and chaired the GCC computer engineering jury in 2013.
Visit site — WorldSkillsMinistry of Housing
Technology Advisor · 2016 – 2017
A year advising the ministry in Riyadh during the national push to digitise housing services. The work sat between policy and delivery, translating what the programmes required into terms software teams could realistically build against.
Boards & committees
Board & committee service · 2018 – present
Board member of the ICT National Committee at the Council of Saudi Chambers, member of the ICT Committee at Asharqia Chamber, membership chair at the Entrepreneurs' Organization Saudi East, and a board seat at a developmental non-profit. Earlier mandates include the National Entrepreneurship Committee and the Young Businessmen Council.
KFUPM & early years
Education & first roles · 2005 – 2012
A BSc in software engineering from KFUPM, and the Entrepreneurship Students Club founded on the same campus in 2012. Earlier came teaching computing at Hafr Al-Batin Community College from 2005 to 2008 and an internship at Saudi Aramco in Dhahran.
